Which features does this commercial have?
- The image interest you, you want to know more about it, it catches your attention.
- Symbol/logo the brand of TOYOTA is clearly recognizable.\
- Attractive colours
- The website is clearly on the end, you cannot miss it.
- The main block of text is brief
Why does this work?
In this particular commercial, the focus is a clean/green car. They chose someone lying in the fetal position, it looks very protective and save, and also like this car has a positive effect on the environment. (which is not true!)
It is also a very nice image, you look at this commercial and want to know, why? and start to think about it, I think this was the effect toyota wanted to reach.
The use of primary colours is very smart, it makes is look natural, simple, not complicated.
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