Theme: beauty
Target audiance: woman
Attract attention - This ad attracts your attention by using bright colours, it uses your emotions: 'choose fair'.
Interest - 'New Christmas collection' makes you want to know more about this collection
Desire - You also want to help to 'give festive', and want to try this, (ofcourse) fantastic product.
Action - 'available in stores now', makes you move to action!
Propaganda techniques
-The logo of the body shop is used, you already know this, so it activates prior knowledge.
-Slogan, kind of 'choose fair' is not a real slogan, but it does work on you emotions...
Language use
-Naming- the 'community trade', looks like a well considered choice, 'good for the world & good for you', this also plays on you emotions, because you can feel guilty because of exploitation, and they make good use of this.
Graphics
-The rule of thirds is used, the hans with the fruit is on the bottom, and the 'choose fair' is more at the top, this makes the whole composition look better.
-Colours, Yes, the bright colour red is used,, it attracts your attention.
-Background, The background has the same colour and pattern as the hands on the foreground, this makes it look not too busy, but keeps it attractive.
-Images, The image, the hand full of berries looks very 'safe' and protected.
-Lighting, the image of the hands is the lightest part of this advertisement, this makes is pop out even more.
